Digital Marketing Strategist

5 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

About the Role

]

We are seeking a skilled Digital Marketing Strategist to join our team. As a specialist in digital marketing, you will be responsible for planning and implementing innovative multi-channel digital strategies to drive global showroom appointment bookings and sales growth.

In this role, you will work collaboratively with our digital marketing team to deliver a performance-based approach to advertising. Your key responsibilities will include:

  • Designing and managing the delivery and performance of all in-house advertising strategies (Meta, Google, Google Analytics, Pinterest, and TikTok)
  • Conducting research on markets, competitors, new technology, and industry trends, and reporting on findings
  • Brainstorming and researching new innovative brand growth and sales strategies with our Digital Marketing Manager
  • Creating and managing the planning and execution of digital marketing strategies across web, search engine marketing, social media, display advertising, YouTube advertising, and shopping campaigns
  • Performing multi-variant split testing on ad campaigns to determine winning ad creative and copy
  • Writing and implementing compelling copy for all advertising channels, with a focus on localisation
  • Supporting our PR team with the delivery of 3rd-party advertising strategies and directory listings
  • Managing monthly PPC advertising spend in conjunction with our Digital Marketing Manager and reporting on ROI of all budget utilised, structuring campaigns to achieve bookings targets
  • Managing all catalogue integrations to reflect true representation of product information on product XML feeds
  • Resolving technical issues pertaining to campaign and tracking set up (Google Tag Manager, XML Feed, UTM parameters, etc.)
  • Briefing in ad campaign artwork to graphic designers
  • Collaborating with our Creative team and providing weekly data, performance insights, and recommendations on channel performance
  • Conducting frequent advertising audits and reporting on ROI
  • Assisting in crafting and coordinating the execution of marketing plans for product launches, showroom launches, and always-on campaigns
  • Working with our Creative team to ensure all content used in advertising has appropriate usage rights needed
  • Housing and managing advertising content in libraries, working with our Graphic Designers

Essential Knowledge & Experience Required

]

To be successful in this role, you will need to have:

  • A minimum of 3-4 years experience in a similar specialist role
  • A Bachelor's degree in marketing/business or similar field
  • A solid understanding of the latest digital marketing trends and PPC best practices
  • Experience in managing Google Ad accounts with large ad spends
  • Experience in paid social advertising campaigns using Facebook Ads Manager
  • Experience with SEM and keyword research tools
  • Ability to find and communicate meaningful insights from Google Analytics
  • Ability to write creative copy and have a keen creative eye
  • Time management skills and ability to prioritise own workflow
  • Strong written and verbal communication skills
  • Ability to inspire others and work independently or collaboratively within a team environment
  • Ability to effectively contribute to brainstorming and other idea generation activities
  • Alignment with Grace Loves Lace Mission and Values
  • Experience in Fashion and/or Luxury Retail industry would be beneficial
],

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