Creative Content Strategist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $110,000 - $135,000

Overview:

The role of Content Marketing Executive involves developing and executing content marketing strategies in partnership with studio, franchise, event, and partnerships teams. The objective is to create effective content plans that meet the needs of diverse audiences and support business growth.

Key Responsibilities:Content Strategy:
  • Support the development of content strategy and plan in collaboration with studio and franchise marketing teams.
  • Utilize global assets and develop a plan for local content creation as required.
Campaigns:
  • In partnership with studio and franchise marketing teams, support the creation of content strategy and plan, ensuring asset creation from external parties is on strategy according to content plan.
  • Liaise closely with the creative team on asset creation and ensure distribution and amplification of content via owned, shared, and bought media channels.
  • Manage cross-company alignment and communication of key beats throughout the year to the broader marketing team.
  • Support the distribution and amplification of content, briefing and managing agency relationships as required.
  • Generate and disseminate campaign learnings to all stakeholders and action agreed learnings within future campaigns.
Optimization & Reporting:
  • Create a learnings and actions-focused post-campaign report.
  • Disseminate campaign learnings to all stakeholders and action agreed learnings within future campaigns.
Management:
  • Approve plans and materials by relevant stakeholders including franchise, studio, and creative teams.
  • Prepare reports as required and directed.
  • Process SAP-related aspects including PO generation and invoice processing.
Administrative:
  • Assist in preparation of reports and presentations as required and directed.

Essential qualifications include a tertiary qualification in business or commerce, an intermediate understanding of media, experience dealing with agencies, and proficiency in Keynote and PowerPoint. Desired skills include knowledge of paid media, traditional media channels, social media, and digital performance media planning and execution.

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