Creative Strategist

2 days ago

Melbourne, Victoria, Australia Pony Express Full time

Newly created role
- DTC eCom
- Rapidly growing company

**Company**

Threaheads was founded in 2018 from an ex-massage parlour with a dusty old T-shirt printer and questionable design skills.

In 2020, COVID hit and the business exploded. Right place, right time. They had hit after hit, with a now semi-famous Democracy Manifest tee, a Daniel Andrews-inspired Get on the Beers tee, an appearance on live television, and a shift out of the shop to a proper warehouse down the road.

Since those dark early days, they've grown revenue from $50k to $20m. The team of 3 has become almost 30. And now the mission at Threadheads is a bit bolder: to create the funnest shopping experience on the planet. Whether making your own shirt, laughing at outrageously offbeat accessories, or ogling your new favourite luxe hoodie, Threadheads is a high-energy, low-friction good time.

The Threadheads brand is at an unusual intersection of fashion and humour. Its designs are fun, unique, and irreverent, while its clothing styles are heavily influenced by on-trend streetwear.

**Role**

A Creative Strategist is responsible for driving the performance of digital ad campaigns. You will focus on both creative development and data-driven decision-making to optimise results.

By combining creative vision with a data-driven approach, the Creative Strategist ensures that social ad campaigns are visually engaging and deliver strong performance outcomes.

**Responsibilities**
- Creative Ideation & Strategy: Developing concepts for ads that capture attention on platforms like Facebook, Instagram, and TikTok. The Creative Strategist works closely with designers, copywriters, and videographers to produce engaging content that resonates with the target audience.
- Data-Driven Optimization: Analysing performance metrics (CTR, ROAS, conversion rates) to refine and optimise ad creatives. By leveraging data insights, the strategist continually iterates on top-performing ads and adjusts strategies to improve overall campaign performance.
- Collaboration & Execution: Partnering with media buyers and creative teams to manage the execution of campaigns, including creative testing, scaling winning ads, and running effective creative sprints to ensure timely delivery.
- Influencer & UGC Coordination: Working with influencers and content creators to produce high-quality user-generated content (UGC) that aligns with brand messaging and performs well on social platforms.
- Platform Expertise: Being proficient in leveraging the unique features of social platforms like Meta (Facebook/Instagram) and TikTok, ensuring creatives align with platform-specific best practices to maximise engagement and results.

**We're looking for**
- A blend of data and creativity. Right brain, left brain
- Experience creating social content
- Experience with Paid Social media buying
- Demonstrable ability to to align the production of creative to media spend goals
- Tried & tested frameworks for experimentation
- Ad-nerd: you love the classics and know a good ad when you see one

**What's on offer**
- High-growth, creative business with product and customer at its core
- Fun. Heaps of fun.
- The opportunity to work in a role that is growing in demand
- $110-130k + super
- Hybrid/Remote work. Office in Cheltenham.

**Interested?

  • Creative Strategist

    4 weeks ago

    Melbourne, Victoria, Australia TGI Sport Full time

    Join The TGI Sport Team TGI Sport is a tech-led global sports media company that is trusted by the world's premium sporting organisations since 1997.With over 15 offices and 440 employees worldwide, we support over 5,000 events through pioneering technology solutions, global media rights expertise and leading sports marketing knowledge.WILDCARD is the...

  • Creative Campaign Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $120,000

    Creative Campaign StrategistThis role involves receiving and interpreting client briefs, aligning with the insights and strategy team to develop campaign ideas and ecosystems that harness the power of sports and entertainment marketing.Key Responsibilities:Collaborate with passionate product teams to build creative solutions.Develop innovative campaigns that...

  • Creative Visual Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeGraphic Full time $90,000 - $120,000

    At the heart of our creative department lies a pivotal role: Creative Visual Strategist.Key Responsibilities:Deliver innovative visual solutions that capture attention and drive business results across sport and entertainment marketingCollaborate with cross-functional teams to craft compelling, high-impact designs that resonate with diverse audiencesWe...

  • Social Media Strategist

    2 days ago

    Melbourne, Victoria, Australia Creative Natives Full time

    Social Media StrategistDirectly reports to Director of CommunicationsDirect Reports Up to 2**Position Purpose**Arize is seeking a highly strategic and dedicated Social Media Strategist to join our team.Your expertise in interpreting social media data to inform strategic decisions will drive the success of our campaigns. You will be working closely with our...

  • Inspire Creativity as a Senior Creative Director

    2 weeks ago

    Melbourne, Victoria, Australia beBeeCreative Full time $120,000 - $160,000

    Lead Creative StrategistWe are seeking a talented Lead Creative Strategist to join our team.This is an exceptional opportunity for an experienced creative professional to lead the development of innovative campaigns and shape the creative vision for a global brand.Foster a culture of award-winning creativity by driving innovative campaigns and inspiring a...

  • Creative Content Strategist

    4 days ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $60,000 - $90,000

    About This Role:We are seeking a skilled Creative Content Strategist to join our team. As a key member of our content creation department, you will be responsible for developing and executing a comprehensive content strategy that showcases the essence of our venues through creative storytelling and visual content.Your Key Responsibilities:Design and develop...

  • Content Strategist

    7 days ago

    Melbourne, Victoria, Australia Creative Natives Full time

    **CONTENT STRATEGIST**This is the perfect role for someone who loves storytelling in all forms and truly understands how to harness content's power to build brands and deliver results.Based in our Sydney the office, you'll report into Heads & Tales' Head of Content and partner with our network Strategy & Innovation Director to build, engage and influence...

  • Creative Account Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeStrategist Part time $75,000 - $160,000

    Job DescriptionAs a key member of our team, you will be responsible for managing client relationships and developing strategies to drive business growth. You will lead projects from proposal through to delivery, ensuring timely completion and exceeding client expectations.Key responsibilities include:Client liaison: Act as the main point of contact, fielding...

  • Creative Content Coordinator

    5 days ago

    Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $120,000

    Content StrategistDrive brand perceptions and customer loyalty through engaging, insight-led content. Coordinate, plan, and optimize content across print and digital, ensuring all outputs meet customer, brand, and commercial objectives while engaging key stakeholders along the way.Key Responsibilities:Deliver and oversee high-profile content projects from...

  • Content Creative Lead

    6 days ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $80,000 - $120,000

    Content StrategistWe're looking for a creative and results-driven Content Strategist to help us grow brand awareness and drive orders through organic content and disruptive campaigns.This is an exciting opportunity for someone who wants to push boundaries, entertain pet parents, and make them laugh while working on owned channels.Develop and execute our...