Iconic Brand Growth Director

2 days ago

Brisbane, Queensland, Australia beBeeSeniorBrandManager Full time $90,000 - $120,000

Lead Iconic Lottery Brands

Drive the growth of our beloved Lotto portfolio, including Saturday Lotto, Weekday Windfall, Super 66, and Strike Lotto.

This contract role requires strategic direction, media and campaign strategies, and leadership in delivering commercial success.

Main Responsibilities:

  • Own strategic direction for media and campaign strategies for Saturday Lotto and Weekday Windfall.
  • Oversee end-to-end delivery of major initiatives, including Saturday Lotto base draws and Weekday Windfall campaigns.
  • Deliver revenue targets, manage budgets, and ensure campaigns contribute to short-term sales and long-term growth.
  • Manage day-to-day expenditure, with responsibility for financial reporting and forecasting.
  • Contribute to product strategy, support innovation, and lead project work that drives brand growth.
  • Harness insights from campaign results, customer research, and market learnings to inform future initiatives.
  • Collaborate with internal stakeholders and partner with agencies to deliver effective brand positioning.
  • Lead and inspire a team of marketers, guiding their development and fostering a collaborative culture.

Requirements:

  • At least 7+ years of marketing and brand management experience, including time in senior brand roles.
  • Tertiary qualifications in Marketing or a related business discipline.
  • Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
  • Deep experience leading large-scale advertising and media campaigns, including digital and CRM activity.
  • Proven expertise in budget management, financial analysis, and forecasting.
  • Strong analytical and communication skills, with the ability to translate insights into action.
  • A collaborative leadership style, with a track record of coaching and developing high-performing teams.

About Us:

We're one of the highest-performing lottery businesses in the world, supporting Australian communities through lottery taxes, donations, and partnerships.

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