Marketing Director: Brand Growth

7 days ago

Brisbane, Queensland, Australia beBeeStrategist Full time $180,000 - $225,000
Job Description

We are seeking a senior brand marketer to lead the growth of our Lotto portfolio, including Saturday Lotto, Weekday Windfall, Super 66, and Strike Lotto. This is a 12-month contract role that involves leading strategic brand and product initiatives to bring our Lotto brands to life.

Key Responsibilities
  • Lead iconic campaigns for Saturday Lotto and Weekday Windfall to drive growth and strengthen brand health.
  • Oversee end-to-end delivery of major initiatives, from briefing to post-campaign reporting.
  • Deliver portfolio revenue targets, manage budgets, and ensure campaigns contribute to short-term sales and long-term growth.
  • Manage day-to-day expenditure, financial reporting, forecasting, and reforecasting.
  • Shape product strategy, support innovation, and lead projects that grow our brands.
Required Skills and Qualifications

To succeed in this role, you will need:

  • At least 7+ years of marketing and brand management experience, including senior brand roles.
  • Tertiary qualifications in Marketing or a related business discipline.
  • Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
  • Deep experience leading large-scale advertising and media campaigns, including digital and CRM activity.
  • Proven expertise in budget management, financial analysis, and forecasting.
  • Strong analytical and communication skills, with the ability to translate insights into action.
  • A collaborative leadership style with a track record of coaching and developing high-performing teams.
Benefits

As a member of our team, you can expect:

  • Flexible working options to balance work and life.
  • A range of leave types, including cultural leave, flexi leave, volunteer leave, purchased leave, and 18 weeks of paid parental leave for all new parents.
  • A true sense of belonging, with commitment to inclusion and diversity.
  • Access to a comprehensive wellbeing program supporting mental and physical health.
  • Opportunities to volunteer with community partners, plus dollar-matched fundraising for registered charities.
About Us

Our company has been supporting Australian communities through lottery taxes, donations, and partnerships for over a century. We acknowledge and pay respect to the traditional custodians of the lands on which we operate. We recognize the inextricable link First Peoples of Australia have with the land past, present, and future.

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