Chief Marketing Strategist for Iconic Lottery Brands

4 days ago

Brisbane, Queensland, Australia beBeeSeniorBrandManager Full time $140,000 - $170,000

Are you ready to take a leading role on some of Australia's most iconic lottery brands? The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

We're looking for a Senior Brand Manager - Lotto to help lead the growth of our much-loved Lotto portfolio, which includes Saturday Lotto, Weekday Windfall, Super 66 and Strike Lotto. As the portfolio that creates more millionaires than any other lottery in the country, Lotto holds a special place in Australian culture.

This contract role will see you take a leadership position in shaping and delivering strategic brand and product initiatives that bring our Lotto brands to life, support our portfolio values and positioning, and maximise revenue growth. You'll work closely with stakeholders to deliver activity that inspires customers and drives commercial success.

About the Role

The successful candidate will own media and campaign strategies for Saturday Lotto and Weekday Windfall, shaping media, creative and digital approaches that drive growth and strengthen brand health.

You will oversee the end-to-end delivery of major initiatives including Saturday Lotto base draws, Weekday Windfall campaigns and flagship events like Megadraw, from briefing to post campaign reporting, ensuring seamless, high-quality execution.

The key outcomes include delivering portfolio revenue targets, managing budgets and forecasts, and ensuring campaigns contribute to both short term sales and long term growth.

  • Develop and execute brand and product strategies that deliver strong business outcomes.
  • Lead large-scale advertising and media campaigns, including digital and CRM activity.
  • Manage budgets, financial analysis, and forecasting.
  • Analyse data and translate insights into action.
  • Collaborate widely with internal stakeholders and partners.
  • Mentor and manage a team of marketers.
What We Offer

As a valued member of our team, you'll enjoy a range of benefits, including flexible working options, a variety of leave types, and access to a comprehensive wellbeing program.

We're committed to inclusion and diversity, with a range of initiatives and employee networks. Opportunities exist to volunteer with our community partners, plus dollar-matched fundraising for registered charities.

About Us

We are a leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

For over a century, we've been supporting Australian communities through lottery taxes, donations, and partnerships. Our mission is to play our role in making a better future by delivering winning moments every day to our people, customers, retailers, partners, and community.

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