Digital Performance Strategist

4 days ago

North Sydney Council, Australia Nine Entertainment Full time
Job Title: Digital Performance Lead

Job Summary:

We are seeking a highly skilled Digital Performance Lead to join our team at Nine Entertainment. As a Digital Performance Lead, you will play a pivotal role in driving the digital performance strategy across our renowned mastheads, including the Sydney Morning Herald, The Age, and the Financial Review.

Key Responsibilities:

* Develop the digital roadmap and lead quarterly planning activities
* Create and implement audience strategies that align with brand and commercial objectives
* Oversee and support the Digital Performance team in the delivery and end-to-end management of digital performance campaigns, including audience definition, strategy, investment, KPIs, and optimisation
* Lead the communication of performance reports, identifying areas of opportunity, risks, and overall performance against strategic objectives
* Manage the overall digital budget
* Cultivate relationships with key platform partners
* Build strong, collaborative relationships with marketing leads and internal teams
* Develop and deliver a data-driven experimentation roadmap to test and optimise digital strategies
* Oversee the operational setup of Nine Entertainment's digital channels, ensuring data accuracy and timely reporting

Requirements:

* Proven experience in a full-funnel digital marketing role
* Proven experience developing and executing digital marketing strategies
* Strong understanding of the digital customer journey, including performance metrics, channels, and audience building
* Excellent knowledge of online marketing tools and best practices, particularly GA4, Google Tag Manager, and DMP setup
* Familiarity with key platforms such as Meta, LinkedIn, X, SA360, DV360, YouTube, BVOD, Spotify, Listnr, and CM360
* Highly analytical with a data-driven mindset, able to derive actionable insights from data
* Ability to clearly articulate digital strategies and performance to stakeholders at all levels
* Strong attention to detail and project management skills
* Excellent communication and collaboration skills
* Experience with CRM and marketing automation is desirable, but not mandatory
* Proven experience managing a high-performing team

What We Offer:

* A dynamic and supportive work environment
* Opportunities for professional growth and development
* A competitive salary and benefits package

How to Apply:

If you are a motivated and experienced Digital Performance Lead looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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