Digital Performance Strategist
1 month ago
We are seeking a highly analytical and creative Senior Digital Performance Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing SEM strategies across multiple regions, with a strong emphasis on data analysis and performance optimization.
Key Responsibilities- Develop and implement SEM strategies for the UK and US markets, while overseeing agency-managed campaigns in Australia.
- Plan and execute paid social media campaigns on platforms such as Meta, Pinterest, and TikTok.
- Oversee digital campaigns promoting our marketplace and SaaS offerings to both B2C and B2B audiences.
- Analyze campaign performance using Looker Studio, GA4, and other tools, and provide actionable insights to the leadership team.
- Collaborate with internal stakeholders to align on strategies and ensure cohesive direction.
- Bachelor's degree.
- 5+ years of experience managing Google Ads with large budgets.
- 2+ years of experience with social ads.
- Experience in international markets, particularly the UK and US.
- Background in industries such as travel, hospitality, tourism, gifting, or two-sided marketplaces.
- Proficiency in biddable software, data feed management, and Google Analytics (GA4).
- Strong organizational skills, problem-solving abilities, and a collaborative mindset.
- Be part of a talented, socially impactful team.
- Focus on well-being with contributions to charitable causes.
- Annual credit towards our classes.
- Training budget for professional development.
- Flexible work arrangements, including hybrid options, and a vibrant co-working space in North Sydney.
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