Digital Marketing Campaign Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $130,000

Digital Marketing Coordinator Job Description:

Job Overview:

We are seeking a highly motivated and passionate Digital Marketing Coordinator to join our team. As a key member of the marketing team, you will be responsible for delivering grow and retain campaigns across various channels.

This is an exciting opportunity to accelerate customer engagement, build loyalty, and deliver best-in-class digital campaigns that reflect our brand values.

Key Responsibilities:
  1. Develop and execute digital media plans to meet strategic objectives.
  2. Manage timelines and workflows with the Marketing Operations team.
  3. Optimise campaigns in real-time using data insights and best practices.
  4. Work with internal teams to select publishers and platforms that align with campaign goals.
  5. Use customer data and segmentation to improve targeting and relevance.
  6. Recommend creative formats tailored to each channel.
  7. Track and analyse campaign performance across KPIs including reach, impressions, engagement, and conversions.
  8. Report findings using tools like Google Analytics, Facebook Ads Manager, and platform-specific dashboards.
  9. Collaborate with Analytics to make performance-driven recommendations.
Required Skills and Qualifications:
  • Proven experience in digital marketing, especially mid-to-upper funnel campaigns.
  • Hands-on knowledge of Meta, Google Ads, and programmatic platforms.
  • Experience managing large budgets and delivering ROI-focused results.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Familiarity with analytics and martech platforms (e.g., Google Analytics, Adobe Analytics, Tealium, etc.).
  • Certifications such as Google Ads, Facebook Blueprint, DV360 are a plus.
About Us:

We are an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

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