Digital Marketing Strategist

6 days ago

Canberra, ACT, Australia beBeeInnovative Full time $120,000 - $140,000
Marketing Leadership Role

The successful candidate will spearhead the development of marketing campaigns, focusing on commercial impact and brand storytelling. This involves strategic planning, budget management, and production workflow coordination to drive customer growth through innovative acquisition and retention strategies.

Key Responsibilities
  • Develop comprehensive marketing campaigns, encompassing ideation, storyboarding, execution, and analysis.
  • Oversee creative output across photo, video, and design, aligning with brand and performance objectives.
  • Manage large-scale marketing initiatives with measurable return on investment (ROI), leveraging skills in campaign management and data analytics.
  • Drive customer growth through data-driven decision making and innovative strategies.
  • Collaborate with cross-functional teams to deliver seamless campaigns.
About the Ideal Candidate
  • 5+ years' experience in marketing within a fast-paced eCommerce or digital-first environment.
  • Proven ability to develop and deliver creative marketing campaigns that perform.
  • Demonstrated experience leading campaigns end-to-end, from conception to post-campaign analysis.
  • Strong understanding of performance marketing metrics (return on ad spend, cost per acquisition, click-through rate).
  • Proficient in project management and organisational skills.
  • Creative thinker with a commercial mindset.

This position requires a proactive and collaborative individual who can thrive in a dynamic team environment.

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