Digital Content Strategist

15 hours ago

Canberra, ACT, Australia beBeeDigital Full time $90,000 - $140,000
Job Overview

The role of a digital content strategist involves managing and updating website content, ensuring compliance with brand, regulatory, and accessibility standards.

This includes creating campaign landing pages to boost engagement and guiding user actions, using personalisation, A/B testing, and marketing automation to enhance targeted campaigns and customer journeys, tracking and reporting campaign and website performance, and project managing digital initiatives end-to-end, coordinating with internal teams and external vendors.

Key Responsibilities
  1. Creating and optimising digital content to engage users and guide their actions
  2. Using personalisation, A/B testing, and marketing automation to enhance targeted campaigns and customer journeys
  3. Tracking and reporting campaign and website performance
  4. Project managing digital initiatives end-to-end, coordinating with internal teams and external vendors
Benefits

As a digital producer, you will have the opportunity to work on a range of exciting projects, developing your skills and expertise in digital content management.

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