Field Marketing Director
2 weeks ago
Role Summary: We are seeking a dynamic marketing professional to develop and execute strategic, high-impact programs that drive revenue growth and strengthen customer relationships.
Key Responsibilities:
- Develop and manage comprehensive marketing strategies that drive revenue growth
- Collaborate with cross-functional teams to design and deliver impactful marketing initiatives
- Drive pipeline growth through targeted marketing campaigns
- Build meaningful experiences for customers and prospects through marketing programs
You Will:
- Partner closely with Sales to understand business priorities and design optimal marketing mix
- Plan, launch, and manage account-based marketing programs for priority accounts and segments
- Extend the reach of marketing programs through digital channels
- Collaborate with content and campaign teams to develop assets and messaging
- Measure, analyze, and report on marketing program impact
Required Skills and Qualifications:
- 5+ years in B2B marketing with expertise in field, demand generation, or event marketing
- Proven success running integrated marketing programs
- Strong knowledge of the B2B buying cycle and ability to tailor marketing by funnel stage
- Excellent project management skills
- Experience collaborating with sales teams and senior stakeholders
- Clear and compelling communicator, both written and verbal
- Proficient with marketing automation platforms
- Bachelor's degree in Marketing, Business, Communications or a related field
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