Marketing Performance Optimizer

3 days ago

Melbourne, Victoria, Australia beBeeAnalytics Full time $65,000 - $85,000

Digital Marketing Analyst Role

Job Description

As a Digital Marketing Analyst, you will play a key part in analysing and optimising our websites to deliver engaging, high-performing digital experiences that resonate with our global audience. This role involves using data to understand user behaviour, uncover opportunities, and recommend enhancements that support marketing objectives and improve the client journey.

You will work closely with the Digital Product Owner, local and global marketing teams, client services, and sales to shape how we show up online. This is a 6-8 month full-time contract position based in Melbourne, working in close partnership with one of our key clients.

The role will be based on a hybrid work model, requiring 1 day per week to be spent at the client's office, with occasional additional days as needed.

Key responsibilities include collaborating with the Digital Product Owner and third-party suppliers to understand customer needs and preferences, defining product requirements and objectives with the Digital Product Owner to manage the product/enhancement roadmap, conducting user experience research to identify user needs, pain points, and preferences, and optimising web experience for better user engagement and satisfaction by working closely with third-party web development teams.

Additionally, you will implement A/B testing and multivariate testing to evaluate the effectiveness of different product features and designs, continuously monitor and improve website performance, including page load times, mobile responsiveness, and accessibility, and analyse web product performance using various analytics tools and prepare detailed reports on product performance, user behaviour, and website traffic.

Required Skills and Qualifications
  • Minimum of 2 years' experience in web analytics or product analysis.
  • Background in marketing with a strong understanding of digital strategies.
  • Proven success in analysing and optimising web products.
  • Experience in Financial Services is advantageous.
  • Bachelor's degree in Marketing, Computer Science, IT, Business, or a related field.
  • Strong analytical skills for interpreting complex data and providing actionable insights.
  • Proficiency in web analytics tools like Google Analytics and Adobe Analytics.

We are looking for someone with a passion for data and analytics, a strong work ethic and a commitment to excellence, the ability to work independently and as part of a team, and excellent communication and interpersonal skills.

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