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Global CRM Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

Marketing Manager

Job Description:

In this pivotal role, you'll develop and execute a global CRM strategy to drive client engagement and business results.

You'll combine strategic client journey design with rigorous testing to ensure all communications are on-brand and performance-optimized throughout the client lifecycle.

Key Responsibilities:
  • Develop and manage the global CRM communications strategy and roadmap across all channels (email, SMS, mini program, outreach, and future channels)
  • Own and develop the global CRM communications segmentation strategy and frameworks, defining how different client segments receive personalized messaging based on lifecycle, preferences, behaviors, and engagement patterns
  • Design and build personalized global client journey flows based on lifecycle stages, loyalty segments, web browsing behaviour, and preferences
  • Design and execute comprehensive testing strategies across all CRM touchpoints (A/B tests, multivariate tests, holdout control groups) with systematic testing calendars and measurement frameworks
  • Define comprehensive CRM measurement strategies, establishing KPIs, benchmarks, and success criteria for all communications programs
  • Partner with Business Intelligence to leverage advanced analytics, predictive modeling, and data insights for strategic decision-making and segmentation optimization
  • Collaborate with technical teams to execute the strategy effectively
  • Lead vendor relationships and agency partnerships
Requirements:
  • 7+ years of experience in CRM marketing, client strategy, or similar role
  • Bachelor's degree in marketing or business-related qualification
  • Proven experience establishing comprehensive measurement frameworks and KPIs for complex marketing programs
  • Expert in testing methodologies, statistical analysis, and performance measurement with proven success implementing 'test and learn' approaches
  • Experience with advanced analytics tools and reporting platforms
  • Expert in client journey mapping, segmentation strategy, and behavioural analysis
Benefits:
  • Flexible work options
  • Customised development plans and access to strong mentors and industry leaders
  • Generous employee discount
  • Ongoing training and development, with opportunities to progress your career within an Australian global luxury brand
  • Work with high-end fashion and alongside fellow passionate and dedicated team members