Global Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Job Overview

We are seeking a seasoned Marketing Operations professional to join our team as Global Marketing Operations Manager. This key role will play a pivotal part in driving strategic marketing initiatives for our Capital team, focusing on attracting investment into various global funds.

Main Responsibilities:
  • Capturing Opportunities for Efficiency and Automation
    • Determine areas of improvement in global Capital team's CRM & marketing automation platforms for increased efficiency & automation
    • Develop and execute comprehensive CRM strategies for the Capital team, ensuring data integrity and segmentation for targeted investor communications
    • Design, implement, and optimize marketing automation workflows tailored to investor journeys and capital raising initiatives
    • Serve as primary administrator for Capital team's CRM platforms
  • Email Marketing & Content Distribution
    • Create and manage sophisticated email marketing campaigns targeted at LPs, investors, and prospects
    • Develop content distribution strategies for fund updates, portfolio performance reports, and other capital-related communications
    • Build data-driven nurture sequences for different investor personas throughout the fundraising cycle
  • Email & Content Strategy
    • Collaborate with Capital & Global Content teams to develop compelling content across the nurturing lifecycle that effectively communicates investment theses, fund performance, and portfolio company successes
    • Oversee website content updates related to investor relations and capital raising initiatives
    • Ensure all communications maintain consistency with Antler's brand while speaking effectively to sophisticated financial audiences
  • Performance Analytics & Reporting
    • Analyze campaign performance metrics to provide actionable insights for the Capital team
    • Create comprehensive reports on investor engagement, content effectiveness, and marketing funnel performance
    • Use data analysis to continuously refine targeting strategies and messaging approaches
  • Cross-Functional Collaboration
    • Work closely with the Capital team to understand investment priorities and translate them into effective marketing strategies
    • Collaborate with global and local marketing teams to ensure alignment of Capital marketing initiatives with broader organizational goals
    • Partner with internal stakeholders across multiple teams and locations to develop compelling nurture narratives when appropriate
    Key Skills and Qualifications:
    • Certified CRM Professional with expertise in Affinity and HubSpot
    • Proven experience in marketing automation and content strategy
    • Strong analytical and problem-solving skills
    • Excellent communication and project management skills

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