Director of Growth Marketing

5 days ago

Perth, Western Australia beBeeMarketingLeader Full time $100,000 - $160,000

Job Overview:

We are seeking an accomplished marketing leader to join our team and drive the growth of our edtech company.

  • Pipeline ownership: Deliver targeted pipeline results in partnership with sales leadership
  • Outbound growth: Develop and execute outbound campaigns to engage key decision-makers at scale
  • Paid acquisition: Manage and scale performance-driven campaigns across various channels; optimize creative, targeting, and spend for maximum ROI
  • Lifecycle & nurture: Design high-converting nurture journeys with strong copy and automation to build customer loyalty
  • CRO & website: Own conversion rate optimization across landing pages and the website
  • Data-driven optimisation: Track CAC, LTV, channel performance, attribution; refine strategy based on data insights
  • Sales collaboration: Partner with sales on lead scoring, segmentation, and alignment to maximize deal velocity
  • Brand & content: Lead the development of a compelling brand and content strategy that drives awareness, credibility, and pipeline growth

Requirements / Qualifications:

  • Has 7+ years of experience in B2B SaaS marketing, with deep expertise in demand generation in fast-growing environments
  • Has directly owned a lead-gen or pipeline target and delivered against it
  • Has built and managed marketing teams from the ground up
  • Is hands-on with performance marketing platforms (Google Ads, LinkedIn, Meta) and marketing automation tools
  • Has run multi-channel campaigns from strategy to execution and proven their impact with data
  • Can balance strategic planning with hands-on execution and campaign optimization
  • Is excited about the potential of AI to enhance campaign building, testing, and scaling

About Us:

We are a rapidly growing edtech company empowering schools to deliver engaging wellbeing programs while providing leaders with real-time insights into student wellbeing and lesson impact.

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