Director of Growth and Engagement

13 hours ago

Perth, Western Australia beBeeCareer Full time $90,000 - $120,000
Marketing Strategy Director

Dispensed is seeking a Marketing Strategy Director to own and drive the full marketing function across Dispensed and VeteranCann. This role provides strategic direction while remaining hands-on in execution, ensuring campaigns and initiatives support business growth targets.

As a key member of the leadership team, the Marketing Strategy Director will unify brand strategy across markets, guide a growing marketing team, and ensure campaigns reflect our product expertise and patient-first mission.

This position reports to the leadership team and collaborates closely with our Digital Advertising Specialist, Social Media Manager, and Digital Marketing Coordinator, while also working cross-functionally with Operations, Medical, Sales, and People & Culture.

The Marketing Strategy Director will play a pivotal role in driving global expansion into Australia, New Zealand, and the UK.

Key Responsibilities
  • Develop and execute the overall marketing strategy across paid, organic, and digital channels, ensuring activity aligns with business growth targets.
  • Lead, mentor, and manage the marketing team, driving strong performance across paid ads, social content, and campaign execution.
  • Provide creative and strategic oversight for all advertising and digital content, ensuring brand consistency and compliance across campaigns.
  • Partner with Operations, Medical, and Sales teams to translate product expertise into compelling, patient-first marketing.
  • Drive marketing automation, email campaigns, and customer engagement initiatives.
  • Deliver clear, actionable reporting that ties marketing activity directly to lead generation, brand awareness, and business outcomes.
Qualifications
  • Experience leading marketing strategy and execution across multiple channels (digital, social, campaigns, content, brand).
  • Strong people management skills with experience building and developing high-performing teams.
  • Ability to balance high-level strategic thinking with hands-on involvement in execution.
  • Demonstrated track record of delivering measurable growth, brand awareness, and engagement outcomes.
  • Background in health-tech, SaaS, or consumer technology, ideally within a scaling or start-up environment is a major plus.
Benefits
  • Work From Anywhere.
  • A competitive salary and awesome benefits package.
  • A supportive and positive work environment.
  • Opportunities to grow and develop your career.
  • Opportunity to transform lives through alternative medicine.

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