E-commerce Media Strategy Lead

4 days ago

Sydney, New South Wales, Australia 1835I Group Full time
Cashrewards is a fast-paced cashback platform that's taken the lead in Australia, serving over 2 million members with enticing cashback offers from more than 2000 brand partners. As a Media Sales Strategist, you'll play a critical role in driving our retail media offering, Circuit by Cashreward's sales initiatives, focusing on building strategic partnerships with brands and retailers to enhance cashback campaigns.

We're seeking an experienced professional to join our team. Key responsibilities include:

* Developing sales strategies to drive growth for Circuit packages, focusing on key categories like Tech, Liquor, Beauty, and Fashion
* Partner engagement: Identifying and engaging brand partners to build campaigns and packages
* Market intelligence: Conducting market analysis and competitor research to identify trends and opportunities within retail media and cashback spaces
* Campaign development: Collaborating with the marketing and product teams to create compelling, category-specific sales packages that resonate with brand objectives and enhance consumer shopping experiences

The ideal candidate will have a background in sales strategy, an understanding of retail and digital media, and the ability to create innovative go-to-market strategies for key shopping events such as Black Friday, Cyber Monday, and Christmas.

About the role:

Sales Strategies: Create and execute sales strategies to drive growth for Circuit packages, focusing on key categories like Tech, Liquor, Beauty, and Fashion.

Partner Engagement: Identify and engage brand partners to build campaigns and packages.

Market Intelligence: Conduct market analysis and competitor research to identify trends and opportunities within retail media and cashback spaces.

Campaign Development: Collaborate with the marketing and product teams to create compelling, category-specific sales packages that resonate with brand objectives and enhance consumer shopping experiences.

Pipeline Management: Support the successful delivery of the sales team's pipeline, ensuring consistent communication and follow-through with potential partners and clients.

Performance Tracking: Set KPIs and track performance metrics for campaigns, providing feedback and insights to optimise future sales strategies.

Cross-Functional Collaboration: Work closely with internal teams such as marketing, product, and operations to ensure smooth implementation and success of Circuit campaigns.

You'll be part of a dynamic team that's passionate about delivering exceptional results. If you're looking for a challenging role that will help you grow professionally and personally, this could be the perfect opportunity for you.

About You:

We're looking for someone who has experience in sales strategy or business development, preferably in digital media, retail, or e-commerce. You'll need to have strong analytical skills, the ability to communicate effectively, and a proven track record of building successful partnerships. A deep understanding of retail media, cashback platforms, and digital advertising strategies is essential.

As a valued member of our team, you can expect a competitive salary of approximately $120,000 per annum, plus benefits including flexible working hours, double cashback, free access to Headspace, discounted fitness classes, and birthday leave.

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