Chief Marketing Officer

2 days ago

Gold Coast, Queensland, Australia beBeeFashion Full time $90,000 - $110,000
Senior Marketing Strategist

This is a key opportunity to lead a dynamic marketing team and shape the brand's customer experience.

The Brand

A sustainable, ethical fashion brand that is locally produced with an inclusive aesthetic. They create diverse garments that make their customers feel confident and beautiful.

The Role
  • Develop and execute strategic plans to drive brand growth and customer acquisition across all channels.
  • Shape the brand's customer experience through effective marketing and sales alignment.
  • Inspire cross-functional collaboration to amplify brand visibility and expand reach.
  • Lead content and influencer strategy from concept through to outreach and partnerships.
  • Plan and execute weekly release communications strategies to engage customers.
  • Oversee CRM and email marketing from strategy to execution and analysis.
  • Lead, mentor, and inspire a team of marketing professionals.
The Skillset
  • A marketing professional with expertise in traditional and digital marketing strategies.
  • Proven experience in driving brand growth and customer acquisition.
  • Strong skills in CRM, email marketing, content creation, influence, and digital PR outreach.
  • Experience developing strategic partnerships to amplify brand reach.
  • Strategic thinker with a creative flair and hands-on approach.
  • Comfortable leading and developing a small team.
  • Hungry to take ownership, solve problems, and deliver results.

Key Responsibilities

* Lead a dynamic marketing team*

* Develop and execute strategic plans*

* Shape the brand's customer experience*

* Inspire cross-functional collaboration*

Requirements

* Bachelor's degree in Marketing or related field*

* Proven experience in marketing leadership*

* Strong understanding of CRM and email marketing*

* Excellent communication and leadership skills*

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