Retail Marketing Coordinator
6 days ago
The Retail Marketing Coordinator will play a pivotal role in executing retail marketing initiatives across our stores in Australia and New Zealand. As a proactive thinker, you will drive the successful rollout of retail marketing collateral, manage marketing responsibilities within new stores and refits, develop relationships with print partners, and adapt to a fast-paced retail environment.
Key Responsibilities- End-to-End Store Opening Strategies: Take ownership of new store opening strategies, ensuring alignment with brand objectives and delivering positive ROI. Collaborate with cross-functional teams to coordinate all aspects of the new store launch, from internal print collateral to store activations. Provide detailed reporting and KPI measurements post every store opening event.
- Budget Management: Own and manage budgets for various projects, including new store openings, retail activations, and campaign assets. Manage the quoting process with multiple suppliers to ensure cost efficiencies are found.
- Retail Activations: Execute retail activations in collaboration with the retail team, creating engaging and memorable experiences for customers. Oversee the implementation of retail marketing plans, ensuring alignment with overall brand strategy.
- Purchase Orders (POs) and Invoicing Management: Create and manage purchase orders and invoices for various marketing projects. Ensure accuracy in financial documentation and adherence to company policies.
- Centre Management Relationship Development: Develop and nurture relationships with centre management to enhance collaboration and support for store initiatives. Work closely with shopping centre representatives to optimise Platypus Shoes' presence within each retail location.
- Ownership of Marketing Print Distros: End-to-end management of the marketing distros to ensure they are up-to-date and correct. Manage the briefing and creation of project-specific distros to the agency and print partners. Manage the lifecycle of assets – Retail Stores, Centres, Centre Media Sites.
- Ability to work in a fast-paced environment.
- Strong organisational skills with the ability to multitask.
- Critical thinking and problem-solving skills.
- Excel skills is a must.
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