Drive Business Growth as an Acquisition Marketing Specialist
2 days ago
Acquisition Marketing Specialist
We are seeking an experienced Acquisition Marketing Specialist to join our team.
This role involves leveraging insights, data, and resources to design, deliver, and evaluate integrated acquisition campaigns. These campaigns efficiently and effectively identify, reach, and attract customers to our brand, product, and service propositions, enhancing our revenue and growth opportunities.
The key objectives of this role include:
- Development and implementation of go-to-market strategies across all mediums
- End-to-end campaign management and ROI analysis
- Management of performance strategies across all paid, owned, and earned channels
- Leading customer propositions, including testing and go-to-market strategies
- Execution and performance of the content strategy within acquisition activities
- Understanding and influencing the key drivers for consideration for all products and services
- Managing brand tonality and visual presence across all channels
Key qualifications for this role include:
- 5+ years' consumer marketing experience
- Demonstrable experience in managing successful multi-channel marketing campaigns, with the ability to optimise to best results
- Proven end-to-end project management skills
- Experience building strong relationship management skills, negotiation skills, and verbal and written communication skills
- Manage multiple campaigns at any one time
- Demonstrate strong creative skills and ability
- Understanding of compliance requirements within marketing
- Financial acumen and ability to analyse information, identify trends and prioritise issues, then make effective decisions
About Us
We have been putting our customers first for over 75 years. We look after the financial needs of more than 380,000 Australians. We have a culture that's fun, approachable, and supportive - allowing our team members to be their best every day.
We're committed to building a strong, inclusive, and diverse workplace, where people feel a sense of belonging, are valued, connected, and respected. We value diverse backgrounds, cultures, abilities, ideas, and experiences; recognising the benefits they bring to our work, our communities, and the way we help our customers.
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