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Digital Marketing Lead

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $140,000
Key Leadership Position

We are seeking an experienced and innovative Marketing Professional to lead our specialist marketing team in designing and delivering end-to-end customer experiences across various media channels.

As a key member of our leadership team, you will oversee the airline's marketing conversion programs and drive digital and email acquisition strategies.

The successful candidate will have a proven track record in delivering outstanding results in a complex business environment and be able to communicate effectively with executive-level audiences.

You will join a dynamic team where creativity and passion are encouraged, and your development is a priority for us.

Main Responsibilities:
  • Lead a specialist marketing team to design and deliver end-to-end customer experiences across owned and paid media channels
  • Oversee the airline's marketing conversion programs and drive digital and email acquisition strategies
  • Develop and implement customer acquisition strategies to grow marketing leads through owned channels
  • Collaborate with Digital Direct on the digital marketing acquisition strategy and implementation
Requirements:
  • 10+ years of experience in roles related to marketing within diverse industries
  • Relevant tertiary qualifications or five years' work experience in a related field
  • Strong commercial acumen
  • Thorough understanding of the marketing discipline and processes
  • A thought-leader with a passion for developing innovative marketing solutions using data, insights, and experience
About Our Organisation:

We value diversity and inclusion and encourage applications from people of all backgrounds.