Digital Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $140,000
Job Title

A Digital Marketing Manager is required to lead our Retail Digital & Marketing team in executing and engaging with customers and retailers through our online presence including website, email, SMS, and social media.

This role is pivotal in how we deliver campaigns and content across all digital channels. The manager will report to the General Manager, Campaigns and Content.

Key Responsibilities:
  • The manager will develop and execute a marketing digital strategy across paid, search, paid social, and display channels to support market targets.
  • The manager will develop key digital initiatives to drive engagement and acquisition across social and digital channels and enhance the customer experience.
  • The manager will work with the National Campaign Manager to develop digital strategies to amplify national campaigns and initiatives across all digital channels.
  • The manager will provide support to the marketing teams by partnering them on digital strategies and implementation, including social, CRM, and content strategy plans.
  • The manager will manage the implementation of eCRM strategy (acquisition) at a portfolio and brand level.
  • The manager will identify key insights from digital data and sales analysis, market research, and market reports to generate campaign concepts and content for multiple brands to grow customer acquisition and engagement.
Requirements

To be successful in this role, you must have a tertiary qualification with a strong track record in a similar Content, Digital, or Brand Management role responsible for multiple brands.

You must have expertise in website management, backend knowledge, and CRM experience. Retail and/or property experience would be advantageous.

We are seeking a pragmatic, hands-on practitioner with a real passion for digital and social, and experience teaching teams about the benefits of these channels.

You must be a self-starter with a proactive approach to all areas of the role and the ability to identify key priorities, develop timelines, and deliver outcomes.

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