Digital Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $65,000 - $75,000

Job Overview:

We are seeking a skilled Digital Marketing Specialist to lead our online presence and drive customer engagement.

The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing strategies to promote our brand, increase website traffic, and enhance customer interactions.

Main Responsibilities:

  • Create and execute social media campaigns, including content creation, scheduling, monitoring, and engagement with followers.
  • Conduct keyword research and analysis to optimize website content and improve search engine rankings.
  • Analyze digital marketing performance metrics, such as website traffic, engagement, conversion rates, and ROI, and use insights to optimize campaign effectiveness.
  • Stay updated on digital marketing trends, best practices, and emerging technologies, and implement innovative strategies to drive continuous improvement.
  • Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing, with a strong understanding of digital marketing concepts, tools, and techniques.
  • Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
  • Strong analytical mindset with data analysis skills and the ability to interpret and translate data into actionable insights.
  • Creative thinker with a passion for digital marketing and a strong desire to stay updated on industry trends and best practices.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Team player with excellent collaboration and interpersonal skills, with the ability to work effectively in a cross-functional team environment.

Experience:

  • SEO: 1 year (required)
  • Digital marketing: 1 year (required)

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