Digital Marketing Innovator

2 weeks ago

Sydney, New South Wales, Australia beBeeCustomerEngagement Full time $120,000 - $160,000

We're seeking a Customer Engagement Marketing Manager to help us deliver our exciting new division. This role is crucial in supporting the achievement of customer expansion, recognition and engagement targets for Personal Banking, Small Business Banking and Home Lending.

The ideal candidate will have proven experience in defining, implementing, and optimising digital marketing strategies across channels. They will also have a deep understanding of the banking sector, specifically in Personal (including lending), & Small-to-Medium Business Banking. Experience designing marketing programs delivered through Adobe suite (AEP/AJO) is highly desirable.

Key responsibilities include:

  • Supporting the creation of the customer marketing strategy for AMP Bank, across Personal Banking, Small Business Banking & Home Lending
  • Designing and managing customer lifecycle marketing programs, ensuring meaningful and relevant communication at all stages of the customer journey
  • Developing and implementing sophisticated campaign strategies and programs, leveraging advanced cell segmentation and design to create highly personalised and targeted offers

The successful candidate will be a strong communicator with excellent interpersonal skills, able to work collaboratively with the broader Marketing function and Bank stakeholder group. They will also be comfortable with ambiguity and uncertainty, and be willing to take calculated risks to drive business growth.

This is an exceptional opportunity to join a dynamic team and shape the future of our organisation. If you're passionate about delivering outstanding customer experiences and have a track record of success in digital marketing, we'd love to hear from you.

Responsibilities

  1. Create and implement effective customer marketing strategies to drive engagement and loyalty
  2. Develop and manage complex marketing campaigns across multiple channels
  3. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives

Requirements

  • Proven experience in digital marketing, preferably in the banking sector
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions
  • Excellent communication and interpersonal skills, with ability to work effectively with diverse stakeholders

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