Digital Marketing Manager

Imagine joining a passionate global community where you can fuel the creative journey and make a difference.

A digital marketing manager is sought after to develop innovative and effective marketing programs, promotions, campaigns that will increase exposure, membership, usage, engagement, and commerce.

- Identify key opportunities to lead and activate rapid-fire digital campaigns that drive local audience engagement and consumption.
- Collaborate with international affiliates to support DSP initiatives and maximize promotional opportunities.
- Develop programs of digital content to be used across all digital channels, increasing engagement with artists audiences and stakeholders.
- Oversee and manage influencer strategies and campaigns to increase artist reach.
- Manage relationships with partners across CRM, social media, asset creation, paid media, and influencer marketing.
- Amplify the artist through various digital outlets and influencer accounts to promote the artist and maintain relationships with key sites and members.
- Monitor and quantify the success and efficiency of digital promotions, paid media campaigns, social engagement and partnerships via various analytics tools.
- Evaluate effectiveness of digital marketing strategies and use the data to offer suggestions on how to maximize strategies for current and future campaigns.
- Stay ahead of the curve by spotting digital trends, understanding new technologies and social media behavior to create new and innovative marketing opportunities and solutions.

Requirements:

• At least 3 years of digital marketing experience, preferably in the music industry or other related media companies.
• A marketer with a solid network of influencer talent, agents, and other gatekeepers; you have the ability to maintain regular communication between the label and influencer partners, while actively sourcing and negotiating new influencer partnerships.
• You can build engagement strategies for accelerated growth aligned with a company's vision, business goals and rising cultural trends and topics.
• Proven track record in strategising and developing influencer marketing campaigns to support launches and drive company's awareness and reach on social media channels.
• Superb written and oral communication skills.
• You understand the Australian recorded music market and its use of social content, creator marketing and viral trends to amplify records successfully and impacting significantly on streaming platforms.
• Knowledge of sub-cultures, media habits and niche behaviors.
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms.
• A team player that is not afraid to roll up their sleeves to help out the team.
• You can use research and data to inform digital strategy and understand results.
• Effective and tactful communications with artists, management, senior teams and international affiliates.
• Must be highly detail oriented, organized and capable of developing and keeping to a project timeline.
• Prior experience with a variety of digital marketing tools.
• Creative, self-starter with exceptional follow-up skills.

We Offer:

We're committed to artistic integrity, transparency, and entrepreneurship. Our team members enjoy flexible working options, company supported Private Health Insurance and Income protection/TPD cover through superannuation, employee resource groups and wellbeing benefits, generous Sony discounts, parental leave benefits, and additional benefits to support carers throughout their parenting and caring journey.

About Us:

We're a global leader in the music industry, with a diverse roster of international superstars, developing and independent artists, and visionary creators. We bring imagination and expertise to the newest products and platforms, embracing new business models, employing breakthrough tools, and providing powerful insights that help our artists push creative boundaries and reach new audiences.