Brand Content Specialist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $55,000 - $88,000
Marketing Coordinator Job OverviewThis role offers an exciting opportunity to develop core marketing skills and capabilities.The Marketing Coordinator will play a key role in assisting the execution of the annual marketing plan for various events.Working closely with the Marketing Manager, this position is crucial in terms of commercial success and visitor number performance for the relevant events.We pride ourselves on our dynamic, flexible, and fun working environment with a strong commitment to employee wellbeing and a global focus on sustainability and diversity, equity, and inclusion.Key Responsibilities:
  • Plan, write, build, and schedule social media content for events, ensuring brand voice and content pillars are adhered to.
  • Coordinate with media partners to ensure timely delivery of deliverables such as copy, adverts, and banner creatives.
  • Assist with briefing digital marketing agencies and suppliers on paid digital campaigns.
  • Create design assets (social tiles, web banners, video, etc.) where required in Canva.
  • Collaborate with the Marketing Manager and brand teams to develop ideas for content that can be shared with the events audience, to encourage registrations, sales, and year-round engagement.
  • Brief videographers and photographers on creating required promotional content to be captured onsite.
  • Take ownership and ensure websites and other digital channels are always up to date.
  • Manage the execution of marketing-related sponsorship deliverables.
  • Assist with data building projects in conjunction with the Marketing Manager.
  • Post-event channel analysis.
  • Use key marketing tools (Salesforce Account Engagement, WordPress, Events Air, Canva, Social channels, scheduling tool, and Asana).
Requirements:
  • A relevant business/marketing qualification.
  • 2-3 years of marketing experience.
  • Outstanding personal drive.
  • High communication skills - written and verbal.
  • Good understanding of brands, and the role of strategy.
  • High attention to detail with strong capabilities in terms of prioritizing work and meeting deadlines.
  • Must be able to work on multiple initiatives/projects.
  • Ability to work both autonomously and as part of a team.
  • Skill and knowledge of MS Office (Microsoft Publisher, Outlook, Word, Excel, PowerPoint) and key marketing platforms.
  • Ability to report on individual campaign aspects on an ongoing basis.
  • Good customer service and support standards.
  • Digital and social marketing proficiency.
  • Analytical mindset.
  • Organizational skills.
  • Customer-centric.
  • Attention to detail.
  • Creative thinking.
  • Team player.

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