Specialist - Content Writer, Brand & Sales

1 week ago

Melbourne, Victoria, Australia Origin Energy Full time $60,000 - $80,000 per year
  • Craft digital content converting clicks into customers
  • Bring the Origin brand to life
  • Melbourne based
About the Role:Key Responsibilities:
  • Create and deliver engaging, high-performing written content across digital sales channels, with a strong focus on onsite experiences.
  • Optimise written content throughout the sales funnel to drive engagement, improve conversion rates, and support customer acquisition goals.
  • Support the development of product and offer landing pages, ensuring content enhances the user journey and overall site effectiveness.
  • Ensure all written content reflects Origin's brand tone of voice, maintaining clarity, consistency, and impact across all touchpoints.
  • Assist in content governance processes, ensuring accuracy, compliance, and alignment with internal standards.
  • Monitor content performance and contribute to ongoing optimisation efforts with a hands-on, delivery-focused mindset.
About You:
  • 3+ years' experience in a dedicated content role, ideally within a sales-focused or customer acquisition environment.
  • Strong writing and editing skills with a talent for creating clear, engaging, and persuasive written content that supports the customer journey.
  • Familiarity with sales funnel optimisation, customer journey mapping, and using data to inform content decisions.
  • Highly organised, proactive, and detail-oriented, with the ability to work independently and manage multiple projects in a fast-paced environment.
  • Confident communicator with strong stakeholder engagement skills and the ability to present and refine content based on feedback.
Essential skills:
  • Proven experience working with content management systems (CMS) such as WordPress – you're confident publishing, editing, and managing content directly in the platform.
  • Comfortable being hands-on with digital tools, and working independently across multiple platforms including Figma, Confluence, Asana.
  • Strong attention to detail and a keen eye for brand consistency, tone of voice, and user experience across all content.
  • Ability to write, edit, and proofread clear, engaging content that aligns with brand and sales objectives.
  • Confidence working in cross-functional teams (e.g., marketing, design, product) and managing multiple content projects in a fast-paced environment.
  • Solid understanding of digital content best practices, including SEO fundamentals.
  • Experience working with or understanding basic code (HTML/CSS/JSON) is highly preferred – enough to troubleshoot issues, format content, or communicate with developers effectively.

Origin Energy

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