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Customer Journey Director

3 weeks ago

Brisbane, Queensland, Australia StudentUniverse Full time

We are looking for a highly experienced Customer Journey Director to develop and execute lifecycle marketing strategies that drive customer engagement and retention.

The ideal candidate will have 10+ years of experience in Digital Marketing or a similar role, a Bachelor's Degree, and Platform Certifications. They will be responsible for identifying key customer touchpoints and delivering personalised journeys using marketing automation platforms (e.g., Eloqua) and CRM systems.

  • Create and implement data-driven, multi-channel marketing campaigns (email, app, SMS, social media).
  • Monitor performance and make adjustments to optimise results, ensuring consistent messaging across channels.

This is an excellent opportunity for a seasoned marketer to lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation and continuous learning. You will also oversee the implementation and optimisation of marketing automation platforms and CRM systems for effective data management.