Acquisition Marketing Specialist

1 day ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $150,000

ShopBack is a leading e-commerce platform seeking an experienced Growth Marketing Manager to lead customer acquisition and drive strategic growth in Australia.

Key Responsibilities
  • Champion performance marketing in Australia, working with our agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram, and YouTube.
  • Lead paid social content efforts, focusing on high-impact levers such as creative, post-click experience, and algorithmic optimisations.
  • Establish a continuous test-measure-learn process to optimise paid social content performance.
  • Monitor campaign performance to derive actionable insights and maintain a regular reporting cadence.
  • Work with regional product marketing teams to scale successful referral programs that drive customer advocacy and viral growth.
  • Build and manage partnerships supporting customer acquisition goals, working closely with external platforms and brands to create joint initiatives and offers.
  • Develop strategies for building, growing, and converting new sign-ups and app downloads.
Requirements
  • 4+ years in a high-intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels.
  • Driven and self-motivated, always looking for creative ways to scale and grow.
  • Analytical mindset, highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
  • Expertise in scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok.
  • Strong experience working on successful partnerships with sound unit economics.
  • Value the importance of creative in performance marketing and have worked closely with creative teams to develop high-performing ads.
Benefits

Our ideal candidate will be part of a dynamic team, embracing a growth mindset and striving to learn, improve, and excel in their role.

The successful candidate will have the opportunity to work with a talented team, focused on delivering maximum impact and achieving success together.

What We Offer
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • A competitive compensation package.

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