Senior Marketing Manager, Trade and Tourism

3 weeks ago

Sydney, New South Wales, Australia Hong Kong Tourism Board Full time

Job Summary:

The Hong Kong Tourism Board is seeking a highly experienced and skilled Senior Manager, Trade and Tourism Marketing to join our team in Sydney. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote Hong Kong as a tourist destination in the Australian and New Zealand markets.

Key Responsibilities:

  • Formulate and execute marketing strategies and programs for trade, MICE, and cruise sectors
  • Manage and maintain relationships with tourism industry stakeholders, including trade partners, airlines, hotels, travel agents, and MICE organizers
  • Implement trade programs, including tactical co-op, trade familiarization trips, webinars, training, and other trade-related events and activities
  • Monitor results of programs and report their contribution to overall KPI targets
  • Manage the Trade & MICE budgets and ensure efficient allocation and utilization of the budget to maximize ROI with full compliance in their administration
  • Plan and conduct market visits to key trade partners to enhance their level of support within agreed programs
  • Undertake new and creative initiatives to strengthen Hong Kong's tourism profile among the trade in the AU, NZ, South Pacific region
  • Gather and analyze market intelligence of tourism industry and competition in the region to inform strategic decisions and optimize trade marketing efforts
  • Collaborate with the local PR/consumer/digital marketing team and relevant departments in Head Office in Hong Kong
  • Ensure regular and appropriate communications to the MICE sector to update on relevant new developments and opportunities
  • Follow up and action leads and bids, and submit requests for site inspections/quotes to MEHK (HO) for action
  • Coordinate with MEHK (HO) the annual AIME trade show, and ensure a smooth, efficient, and productive outcome for trade participants
  • Maintain Trade and MICE databases for market intelligence, statistics, activity, or reference
  • Provide guidance, support, and coaching to team

Requirements:

  • University degree holder major in Marketing or related discipline
  • Minimum 10 years of experience in the travel industry, with a minimum of 5 years in a management role
  • In-depth understanding of Australian & New Zealand travel industry and consumer travel behaviors
  • Knowledge of Hong Kong and its culture would be advantageous
  • Strong presentation and public speaking skills
  • Demonstrated analytical and creative thinking abilities
  • Good communication skills both written and verbal
  • Able to communicate to a wide variety of people from a diversity of background and culture
  • Willing to travel interstate and overseas for business reasons
  • Ability to take on management of projects from start to finish

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