Product Content Strategist

7 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $120,000

We're seeking a highly skilled Marketing Specialist to join our team in developing compelling value propositions and product content.

About the Role:

This is an exciting opportunity for someone with a passion for marketing to work closely with cross-functional teams to identify and deliver on product marketing needs. Your goal will be to impact business and customer outcomes through effective go-to-market motions.

  • Develop high-quality, segment-specific product content (e.g., blogs, videos, web copy) with internal/external partners.
  • Manage and maintain a library of product marketing content, ensuring accuracy and compliance.
  • Track and optimize content performance using analytics tools; inform strategies across the buyer journey.
  • Collaborate cross-functionally with Product, Sales, Partnerships, and Marketing to deliver GTM assets.
  • Develop deep knowledge of our customers, competitors, and products to shape content and messaging.
  • Conduct customer research to test product-market fit, value props, and messaging.
  • Lead GTM activities for product/feature launches, including CVP and messaging development.

You'll bring:

  • Proven experience in Product Marketing (ideally in Tech, SaaS or Financial Services).
  • Strong copywriting and communication skills.
  • Experience developing content with creative teams or agencies.
  • Familiarity with CMS tools and analytics platforms.
  • Skilled in customer research, persona development, and segmentation.
  • Strong project management skills and ability to juggle multiple priorities.
  • Bonus: Knowledge of the Australian payments or banking industry.

What's in it for you?

  • A mix of in-office and remote working.
  • Learning and career development opportunities.
  • 16 weeks paid primary carers leave.
  • 12 weeks paid secondary carers leave.
  • Annual team-based volunteer day.
  • Birthday Leave.
  • Power Up Day (Additional day of leave).
  • Weekly team social events, snacks, craft beer and wine, ping pong and video games.
  • Taco Tuesdays.
  • Mental health and wellness initiatives.
  • Novated leasing.

We are an equal opportunity employer committed to diversity and inclusion. If you need accommodations or adjustments at any stage of the recruitment process, please let us know.

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