Advertising Campaign Manager

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Consultant - Banking, Lending & Marketing at Profusion

Join a leading investment management firm known for its innovative approach and commitment to low-cost investing

I am seeking an Advertising Campaign Manager to create and execute impactful advertising strategies that drive brand awareness, consideration, and conversions. You will manage multi-channel campaigns, ensuring they are optimized for performance and aligned with our marketing goals.

• Great culture and team environment
• 12-month day rate contract (possibility for extension)

Key Responsibilities:

• Develop and implement full-funnel advertising strategies.
• Identify and prioritize key media channels with the Paid Media Manager.
• Collaborate with content, creative, product, and analytics teams for consistent messaging.
• Manage end-to-end campaign execution and optimization.
• Use advanced targeting techniques to reach relevant prospects.
• Leverage data and insights to monitor and improve campaign performance.
• Conduct A/B and multivariate testing for effective ad creatives.
• Integrate advertising efforts with other marketing channels.
• Provide detailed performance reports and post-campaign analysis.
• Stay updated on industry trends and perform competitive analysis.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 8+ years of experience in managing full-funnel advertising campaigns.
• Expertise in paid media platforms and analytics.
• Strong analytical and creative skills.
• Excellent communication and organizational abilities.
• Full Australian working rights, no sponsorship.

If this sounds like something you would be interested in, please apply or contact courtney.christensen@profusiongroup.com

We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeContract

Job function

• Job functionMarketing and Advertising
• IndustriesInvestment Management and Financial Services

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