Advertising Campaign Manager

3 weeks ago

Melbourne, Victoria, Australia Profusion Full time

2 days ago Be among the first 25 applicants

Direct message the job poster from Profusion

Consultant - Banking, Lending & Marketing at Profusion

Join a leading investment management firm known for its innovative approach and commitment to low-cost investing

I am seeking an Advertising Campaign Manager to create and execute impactful advertising strategies that drive brand awareness, consideration, and conversions. You will manage multi-channel campaigns, ensuring they are optimized for performance and aligned with our marketing goals.

  • Great culture and team environment
  • 12-month day rate contract (possibility for extension)

Key Responsibilities:

  • Develop and implement full-funnel advertising strategies.
  • Identify and prioritize key media channels with the Paid Media Manager.
  • Collaborate with content, creative, product, and analytics teams for consistent messaging.
  • Manage end-to-end campaign execution and optimization.
  • Use advanced targeting techniques to reach relevant prospects.
  • Leverage data and insights to monitor and improve campaign performance.
  • Conduct A/B and multivariate testing for effective ad creatives.
  • Integrate advertising efforts with other marketing channels.
  • Provide detailed performance reports and post-campaign analysis.
  • Stay updated on industry trends and perform competitive analysis.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 8+ years of experience in managing full-funnel advertising campaigns.
  • Expertise in paid media platforms and analytics.
  • Strong analytical and creative skills.
  • Excellent communication and organizational abilities.
  • Full Australian working rights, no sponsorship.

If this sounds like something you would be interested in, please apply or contact courtney.christensen@profusiongroup.com

We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeContract
Job function
  • Job functionMarketing and Advertising
  • IndustriesInvestment Management and Financial Services

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