Global Business Development Professional

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $92,807 - $144,161
About the Role

We are seeking a highly skilled Global Marketing Operations Manager to join our team. As a key member of our organization, you will play a vital role in driving marketing efficiency and effectiveness across our global operations.

This is an exciting opportunity for a seasoned professional with expertise in CRM systems, marketing automation, and content strategy. If you have a strong understanding of venture capital, investment management, and financial products and services, we would like to hear from you.

  • This position requires:
  • CRM Strategy and Automation
    • Determine opportunities for increased efficiency & automation across our global CRM & marketing automation platforms
    • Develop and execute comprehensive CRM strategies for our organization, ensuring data integrity and segmentation for targeted investor communications
    • Design, implement, and optimise marketing automation workflows tailored to investor journeys and business initiatives
    • Serve as the primary administrator for our CRM platforms
  • Email Marketing & Content Distribution
    • Create and manage sophisticated email marketing campaigns targeted at investors, prospects, and partners
    • Develop content distribution strategies for business updates, portfolio performance reports, and other communications
    • Build data-driven nurture sequences for different investor personas throughout the business cycle
  • Email & Content Strategy
    • Collaborate with internal teams to develop compelling content across the nurturing lifecycle that effectively communicates business theses, performance, and success stories
    • Oversee website content updates related to investor relations and business initiatives
    • Ensure all communications maintain consistency with our brand while speaking effectively to sophisticated audiences
  • Performance Analytics & Reporting
    • Analyse campaign performance metrics to provide actionable insights for our organization
    • Create comprehensive reports on investor engagement, content effectiveness, and marketing funnel performance
    • Use data analysis to continuously refine targeting strategies and messaging approaches
  • Cross-Functional Collaboration
    • Work closely with internal stakeholders to understand business priorities and translate them into effective marketing strategies
    • Partner with internal teams to develop compelling nurture narratives when appropriate

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