Ecommerce Business Development Manager

2 weeks ago

Marsden Park, Australia ASICS Full time

At ASICS, we are seeking an experienced Ecommerce Business Development Manager to join our Direct to Consumer (DTC) team in Marsden Park.

This key leadership role is responsible for implementing the ecommerce business strategy to drive sales growth, enhance customer experience, and increase profitability. Reporting to the Head of Ecommerce, you will be responsible for essential functions including online product assortment, pricing strategies, promotional activities, campaign activations, and personalisation.

Responsibilities:
  • Online Merchandising and Continuous Enhancements
  • Develop and implement strategic personalisation programs leveraging ASICS' customer data platform and conversion rate optimization knowledge to build tailored web experiences
  • Manage the evolution of an effective user experience that drives high customer satisfaction and repeat purchase
  • Analyse sales data to understand customer behaviour and preferences, optimising online assortment for better performance, while working on strategies to enhance the customer's online shopping experience
  • Define and enhance online product assortments to meet customer demands and business targets, ensuring a comprehensive online range
  • Collaborate with Planning and Buying to develop and execute online category strategies and lifecycle management plans, establishing a clear value proposition
  • Prepare and analyse raw data from multiple sources, highlighting insights to facilitate fact-based decisions that drive our continuous enhancements program
  • Shape and implement the DTC-Ecommerce strategy, focusing on a cohesive experience across all digital and customer touchpoints, both online and in-store
  • Enhance the online customer journey by reducing friction points, managing personalisation features, and tailoring the experience
  • Manage and maintain eCommerce platforms, working closely with local and global teams to refine solutions and deliver enhancements
  • Conduct reviews of structured product taxonomy to facilitate efficient site navigation
  • Manage online pricing and promotional activities to strategically bolster performance and meet financial objectives
  • Marketing and Activations
  • Work with customer acquisition and digital marketing leads to deliver targeted campaigns via paid media, affiliate marketing, EDM, and social initiatives
  • Support the growth of our OneASICS Loyalty program through effective engagement strategies, connecting with the 'Lifetime Athlete' concept, growing customer lifetime value
  • Uphold brand guidelines and high-quality product information standards across all digital channels
  • Ensure compliance with all applicable laws and regulations related to retail operations
Requirements:
  • Salary and Benefits
  • A competitive salary of AU$120,000 - AU$140,000 per annum, plus bonuses and 17.5% annual leave loading
  • A permanent full-time opportunity with a market-leading global brand
  • Flexible hybrid work options using a 'moments that matter' way of working
  • Convenient Marsden Park location in a new head office facility, closely connected to the M7, with ample free parking
  • Free onsite gym and personal training sessions
  • Generous staff discount – 25% off wholesale
  • A learning & development culture with personal access to LinkedIn Learning, 'move your mind' learning sessions, study leave, and targeted role-specific training
  • A collaborative, supportive, and high-performing team culture with career growth opportunities
  • Opportunities to give back through community and team events
About Us:

We are proud to be an Equal Employment Opportunity employer where everyone's ideas and contributions are respected. We are committed to engaging a diverse workforce, and our hiring decisions are made with the best candidate for the role at the forefront.

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