Senior Digital Marketing Leader

2 days ago

Newcastle, New South Wales, Australia beBeeDigitalPerformanceManager Full time $120,000 - $140,000

Job Title:

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This role requires strategic leadership in digital performance marketing initiatives.

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The Digital Performance Manager will drive omnichannel growth channels including Paid Search, Organic Search and Programmatic.

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Developing and executing strategies to establish a strong online presence is key to this role.

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Strong analytical skills and technical knowledge of digital analytics are essential for success in this position.

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The ideal candidate will have 4-7 years' experience in digital performance or analytics roles, preferably in an agency or omnichannel environment.

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Key Responsibilities:

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- Develop Strategic Plans: Establish omnichannel digital performance marketing strategies.

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- Manage Digital Channels: Lead omnichannel growth channels.

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- SEO Strategies: Develop and implement SEO strategies.

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- Optimise Analytics Infrastructure: Own and optimise digital analytics infrastructure.

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- Develop Reporting and Insights: Develop and maintain dashboards and reporting frameworks.

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- Oversee Campaign Tracking: Oversee campaign tracking across digital channels.

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- Drive Optimisation and ROI: Contribute and influence budgets and optimisations across key digital channels.

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- Stakeholder Relationships: Management and collaboration with supporting external agencies and internal stakeholders.

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Requirements:

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- Experience: 4-7 years' experience in digital performance, analytics or digital transformation roles.

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- Technical Skills: Demonstrated deep working knowledge of Paid Search, Organic Search (SEO) and Programmatic.

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- Analytical Skills: Strong financial acumen, budget management and high level of analytical skills.

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