Digital Marketing Lead

4 weeks ago

Newcastle, New South Wales, Australia Sheffield Group Full time
Overview

Graphic Design, Digital Media and Marketing Specialist role focusing on ownership of performance, functionality, and user experience across digital platforms to evolve B2B ecommerce and B2C websites, paid search and social media strategies, and engaging digital marketing campaigns that boost customer experience and business growth.

What You'll Be Doing
  • Oversee and optimise all brand websites (B2B and B2C).
  • Lead SEO strategy to boost traffic, performance, and search rankings.
  • Partner with internal teams and external agencies to ensure seamless, on-brand user experiences.
  • Deliver actionable analytics on site performance and user behaviour.
  • Develop and execute PPC/SEM campaigns to drive leads, sales, and brand visibility.
  • Align digital efforts with broader business goals and report on ROI.
  • Own the content calendar and community management across all social channels.
  • Deliver consistent, engaging messaging and monitor performance to improve strategy.
  • Run end-to-end email campaigns that drive growth, retention, and loyalty.
  • Use data to grow subscriber lists and boost engagement.
  • Activate digital promotions, loyalty programs, and incentives for distributors and end-users.
  • Leverage digital tools to boost engagement across the customer lifecycle.
  • Work cross-functionally and manage external vendors to deliver high-impact digital initiatives.
  • Write strong briefs, lead testing, and ensure top-tier execution.
What You Bring
  • Proven experience in website & ecommerce management, SEO, paid media, and social strategy.
  • Strong stakeholder communication and vendor management skills.
  • Data-driven mindset with a passion for optimising digital performance.
  • Demonstrated ability to manage multiple digital initiatives in a dynamic environment.
Why Join Us

Join a brand that values innovation, agility, and impact. If you're passionate about digital marketing, user experience and want to work in a dynamic, supportive environment — we want to hear from you.

  • Competitive salary + super
  • Bonus on business budget achievement
  • Brand new purpose-built facilities with onsite parking
  • Recreational area and breakout space
  • Half-day for your birthday
  • Free lunch provided every Friday
  • Morning tea every day and birthday celebration once a month
Other

It's not just morning teas, coffee, lunches or nice office. While those things are great, we are striving for something amazing and that starts with you Apply now and help drive Sheffield Group's digital evolution.

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Wholesale

Port Stephens, New South Wales, Australia


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