SEO Optimization Specialist

1 week ago

Sydney, New South Wales, Australia Pet Circle Full time

About the Role
We're seeking a talented SEO Manager to join our dynamic marketing team at Pet Circle. As a key member of our team, you'll play a crucial role in shaping our online presence, driving organic traffic, and enhancing user experience.

Key Responsibilities

  • Develop and implement advanced SEO strategies to maximize organic traffic, elevate search engine rankings, and drive significant sales and profit growth across the business.
  • Enhance the SEO performance of key pages by implementing sophisticated optimization techniques, leading to substantial non-branded organic growth and conversion improvements.
  • Lead comprehensive SEO audits to uncover and prioritize high-impact opportunities for optimization, driving both immediate and long-term gains in visibility and performance.
  • Execute on-page SEO initiatives, including in-depth content optimization, meta tag enhancements, and sophisticated URL structuring, ensuring adherence to the latest algorithmic advancements.
  • Direct complex internal linking strategies and implement structured data solutions to refine site architecture and amplify search engine visibility.
  • Oversee strategic off-page SEO efforts, identifying and securing high-value link acquisition opportunities to fortify site authority and domain trust.
  • Collaborate with cross-functional teams to ensure the integration of SEO best practices across all content, aligning with business goals and enhancing relevance and consistency.
  • Resolve technical SEO challenges, including optimizing site speed, enhancing mobile responsiveness, and improving crawlability, ensuring the website maintains peak performance in a rapidly evolving digital landscape.
  • Lead the SEO replatforming project, managing the process in partnership with our agency, and ensuring a seamless transition with sustained or enhanced SEO performance post-replatforming.

Requirements

  • 5+ years of proven experience in SEO, preferably in the e-commerce sector.
  • Experience scaling large, highly templated e-commerce or marketplace websites with thousands of pages and working within complex site architectures.
  • Expertise in Google's product suite and other relevant tools, including Google Search Console, GA4, Semrush, and advanced crawling tools.
  • Proficient in HTML, with knowledge of JavaScript and CSS highly advantageous.
  • A highly motivated, detail-oriented individual who thrives on ownership, responsibility, and driving measurable outcomes.
  • Ability to analyze large datasets, extract actionable insights, and compile comprehensive SEO reports that influence decision-making at the senior level.
  • A hands-on leader who is willing to roll up their sleeves to achieve results while mentoring junior team members.
  • Passionate about learning and staying at the forefront of digital industry trends, with a deep curiosity for new tools and techniques.
  • Strong stakeholder management and communication skills, with a proven ability to collaborate across teams and functions to align on and achieve shared objectives.

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