SEO Manager

5 days ago

Sydney, New South Wales, Australia Qwilr Pty Ltd. Full time
Job Title: SEO Manager - Technical Optimization Expert

Job Description:

We're building a platform to create sales experiences that drive revenue. To achieve this, we're looking for a skilled SEO Manager to help shape and execute our SEO strategy. In this high-impact role, you'll be instrumental in owning the end-to-end delivery of SEO initiatives and fostering a culture of continuous improvement and experimentation. You'll collaborate closely with cross-functional team members, including Qwilr's writer network, growth marketing, product marketing, engineering, and design, to grow organic channel contribution.

Key Responsibilities:
  • Develop and enhance Qwilr's global SEO strategy, advancing our approach across content, technical, and offsite aspects.
  • Grow organic channel contribution by identifying and executing against high-leverage opportunities.
  • Conduct thorough, user intent-based keyword research across all SEO assets, including blogs, templates, product pages, tools, guides, and more.
  • Create detailed content briefs to guide our writer network in producing informative, practical, and SEO-optimized articles.
  • Uncover emerging sales trends and insights to inform topic selection and elevate the content produced.
  • Review content produced by our writer network to ensure it meets our high-quality standards and delivers unique insights to readers.
  • Track and analyze SEO performance metrics, not only in terms of leading indicators like rankings and traffic but through to qualified opportunities and revenue.
  • Analyze competitors and SaaS industry leaders to uncover new areas for SEO expansion and develop a competitive edge.

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