SEO Content Specialist

2 weeks ago

Sydney, New South Wales, Australia THE ICONIC Full time

Role Overview

THE ICONIC is seeking a talented SEO Content Specialist to join our dynamic team. As a key member of our content creation team, you will play a vital role in crafting high-quality, SEO-optimized content that drives organic traffic, boosts search engine rankings, and enhances user engagement.

Key Responsibilities

  • Develop and implement a content strategy that aligns with THE ICONIC's brand identity and SEO goals.
  • Produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC's catalogue.
  • Edit and upload content into THE ICONIC's CMS, ensuring accurate population of metadata and hyperlinking as required.
  • Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
  • Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content.
  • Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
  • Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed.
  • Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge.
  • Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
  • Keep all SEO content guidelines up-to-date and accurate.
  • Manage the end-to-end SEO workflow, working closely with external agencies to action SEO tasks.

About You

  • You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal.
  • You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with THE ICONIC's brand identity.
  • You have extensive experience in crafting copy specifically for SEO purposes and understand how to optimize content to drive organic traffic.
  • Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content.
  • You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story.
  • You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure.
  • You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.

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