Sales Director

7 days ago

Sydney, New South Wales, Australia Accor Hotels Full time
Job Description

Job Title: Sales Director - Market Development

Job Summary:

We are seeking a highly motivated and experienced Sales Director to join our team at Accor Hotels. The successful candidate will be responsible for developing new business opportunities and managing existing accounts across various segments.

Key Responsibilities:

  • Develop and implement sales and communication strategies to meet external and internal requirements
  • Stay informed of market and competitor changes
  • Act as an ambassador for Pullman Hospitality and cross-sell all brands in all locations as relevant to client requirements
  • Be responsible for an assigned market/territory and cultivate new commercial relationships and revenue streams
  • Clarify new business targets per team member based on budget and strategy
  • Analyse leisure segment performance based on segmentation objectives & strategies
  • Establish parameters, quotes, negotiate prices, and seal contracts
  • Participate in tradeshows, conventions, and promotional events
  • Sell to external markets including corporate, leisure, events, meetings, and conferences
  • Maintain knowledge about local and global accounts (existing and new)
  • Achieve targets in terms of new active accounts, room nights, banquet covers, and revenue set by the Director of Sales and Marketing
  • Increase the volume of transients and groups targeting new business from existing and/or potential clients
  • Record all objectives and planned activities for managed accounts in an account development plan
  • Meet agreed monthly performance targets for appointments, account management calls, and revenue
  • Work effectively during the RFP process to ensure all rate loading is completed by specified dates
  • Renegotiate and re-contract all annual wholesale and leisure accounts
  • Recommend membership of relevant industry associations and sales trips that will benefit the hotel
  • Attend and assist with in-house marketing activities, fam-trips, client hospitality evenings, and presentations
  • Update & maintain sales contact lists and account information in ANAIS or other systems
  • Maintain awareness of the hotel's key competitors and their client interaction
  • Achieve KPIs relating to appointments, client interaction & account development
  • Manage an agreed portfolio of existing accounts to retain and develop business
  • Produce required reports of completed sales activity including details of client interactions
  • Assist with office administration ensuring all accounts have necessary documentation
  • Ensure familiarity with the hotel's financial position and selling strategy versus previous year and current budget
  • Work closely with the Accor Sales Network to assist with achieving overall sales targets
  • Carry out Sales Trips to all business areas as specified
  • Carry out any other reasonable duties as required

Requirements:

  • Grade: 12 Diploma / Bachelor of Commerce in Marketing Management will be an advantage

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