Marketing and Brand Manager

Marketing and Brand Manager

Location: Cumberland Park

About Us

The Farquhar Group is a leading, family-owned kitchen and cabinetry manufacturer with a proud history of innovation, quality, and customer focus. Established in 1978, the Group operates multiple retail and manufacturing brands, serving both consumer and trade markets across South Australia and Queensland.

The Group is vertically integrated, with manufacturing operations supporting our retail and trade channels. This unique structure provides significant value stream synergies, allowing us to offer consistent quality, competitive pricing, and tailored solutions across all customer segments.

The Opportunity

The Marketing & Brand Manager drives the Farquhar Group's commercial success by shaping how our retail brands are seen, experienced, and chosen in the market. This role delivers data-led strategies and high-impact campaigns that boost sales, strengthen brand loyalty, and position the Group for sustainable growth.

Responsible for marketing strategy and execution across multiple brands and value streams, the role ensures all initiatives align with the Group's strategic plan. It manages the marketing budget to maximise ROI, enhance brand equity, build industry partnerships, and create a lasting competitive advantage.

Key Responsibilities

Strategic Marketing Leadership

• Lead a Group-wide marketing strategy to grow revenue, market share, and brand equity across retail and manufacturing.
• Use customer insights, market trends, and competitor analysis to guide data-driven decisions.
• Deliver major annual projects (Farquhar Kitchen Magazine, showroom openings/refreshes) alongside ongoing campaigns and targeted activations.
• Identify new markets, customer segments, and product opportunities.

Brand & Experience Management

• Ensure consistent brand identity across all channels and touchpoints.
• Oversee showroom presentation, merchandising, and experiential marketing to enhance customer journeys.
• Create communications and collateral that drive acquisition, engagement, and retention.
• Manage online reputation with timely, proactive responses.

Campaigns, Content & Activations

• Plan and optimise multi-channel campaigns to drive traffic, leads, and sales.
• Direct creative and content across digital, social, TV, radio, and print.
• Coordinate events, activations, and sponsorships to strengthen brand presence.

Partnerships & Collaboration

• Build strong supplier relationships (e.g. Fisher & Paykel, Oliveri, Laminex) to co-create initiatives and enhance product offering.
• Leverage joint marketing opportunities and maintain loyalty programs for repeat and trade customers.

Media & Data-Driven Marketing

• Work with agencies to deliver targeted media plans.
• Measure channel performance to optimise spend and impact.

Performance & Budget Management

• Track and report on KPIs, ROI, and customer sentiment (NPS).
• Manage the marketing budget for maximum ROI and provide strategic recommendations to leadership.

What you'll bring

This role requires proficiency in:

• CRM & Customer Service: Zendesk, AskNicely, MessageMedia.
• Content & Website Management: WordPress, Meta Business Suite, Adobe Creative Suite.
• Collaboration & File Management: Zoom, Google Workspace, Box, Microsoft.
• Analytics & Survey Tools: Google Analytics, SurveyMonkey.
• Data & Reporting: Advanced Microsoft Excel and analytical skills essential.

This role requires someone who has:

• A Bachelor Degree (or higher) in Marketing, Communications, or a related field.
• At least 3–5 years management experience as a Marketing and/or Brand Manager in a multi-brand, multi-channel environment
• Proven experience in developing and delivering strategic marketing plans aligned to broader business objectives.
• Demonstrated ability to manage marketing budgets and deliver measurable ROI across multiple campaigns and initiatives.
• Strong commercial acumen with the ability to interpret data, market trends, and customer insights to inform decision-making.

Why join us?

• Monday to Friday role – enjoy work-life balance
• Exclusive staff discounts across our product range
• Free onsite parking
• Competitive salary and benefits
• Ongoing professional development and career progression opportunities

Ready to apply?

If you're passionate about building brands, creating impactful campaigns, and driving growth in a dynamic, customer-focused business, we'd love to hear from you.

Please apply with your resume and a brief cover letter outlining your suitability for the role.

Please note: Only applicants with full Australian working rights will be considered.

No recruitment agencies please.

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