Strategic Marketing Director
2 days ago
About the Role
Campaign strategy, development, and delivery are key to success in this role. As a Senior Campaign Advisor, you will lead the strategy and implementation of major destination marketing campaigns under the Visit Perth brand.
Key Responsibilities
- Develop and implement the City's destination marketing strategy through seasonal and always-on campaigns;
- Build strong relationships with internal stakeholders and external creative, media, and production agencies;
- Provide strategic advice on campaign direction, brand execution, and marketing best practice to internal teams and leadership; and
- Contribute to the development of the City's destination marketing strategy and annual communications plan.
Requirements
To succeed in this role, you will possess:
- Tertiary qualification in marketing, communications, or a related field, with at least seven years' relevant experience;
- Demonstrated expertise in delivering integrated marketing campaigns across digital, social, content, print, and outdoor media;
- Proven ability to lead end-to-end campaign strategy and execution, including budgeting, media planning, and performance reporting; and
- Strong stakeholder engagement skills, including experience managing external agencies and internal partnerships.
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