Digital Media Strategist

3 days ago


Brisbane, Queensland, Australia GroupM Full time

Company Overview


GroupM is the largest media agency network in the world, committed to delivering marketing breakthroughs for brands. We have disrupted traditional media models across creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.



About the Role


In this role as Planning Director at GroupM's bespoke agency for Bankwest – Union, you will be the story teller, connecting all dots, defining ideas, and architecting systems. Working closely with strategy, creative, account service, marketplace, and digital teams, you will engage with the business leadership team to deliver on client objectives.



Key Responsibilities


You will:



  • Be a specialist in understanding how media works across paid, owned, and earned channels.
  • Work with data to pull actionable insights from client datasets, translating these into planning lead implications and optimisations.
  • Have an in-depth understanding of the latest research on media effectiveness and how media drives growth.
  • Develop audiences and translate them into segments that can be bought and activated against.
  • Competently work across planning tools from audience planning, allocation, and optimisation.
  • Collaborate with implementation teams to translate strategies into actionable plans for brands.
  • Ensure delivery of digital solutions relevant to clients' businesses/brands by working with implementation teams to fine-tune budget allocation, weights, phasing, site mix, and creation of media plans.
  • Build key relationships with client stakeholders in marketing, planning, and strategy.
  • Share thought leadership on media planning effectiveness proactively or in stakeholder meetings.


About You


We are looking for someone who:



  • Can turn numbers into a story - numbers are like a second language and easily translated fast, accurately, and effectively.
  • Is a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency.
  • Is always excited to build connected systems that deliver against business solutions.
  • Has an awareness of what award-winning work looks like.
  • Is a trusted advisor who can quickly understand clients' business needs and develop solutions.
  • Enjoys working within fully integrated teams.


What We Offer


We provide:



  • A competitive salary: $120,000 - $150,000 per annum, depending on experience.
  • An attractive benefits package including our 'Strive' flexible working policy, Learning and Development Academy, WPP Global Employee Discounts, Reconnect Program (work in our offices overseas), Industry leading parental leave, Birthday leave, Culture initiatives across the year, and DE&I program.



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