Marketing and Advertising Coordinator
2 weeks ago
We are seeking a highly skilled Marketing and Advertising Coordinator to join our team at Enterprise & Training Company Limited. As a key member of our marketing team, you will be responsible for executing advertising campaigns, sales strategies, and lead generation.
Key Responsibilities:
- Assist in planning, executing, and monitoring marketing campaigns across various channels, including digital, print, and social media.
- Develop and implement strategies to attract and capture potential leads through events and convert them into customers.
- Track sales data and work to meet sales targets, KPIs, and goals.
- Analyze trends, data, demographics, pricing strategies, and other information to improve marketing and sales performance.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Coordinate advertising efforts, including media buying and ad placement.
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
- Leverage advertising benefits through ETC's Chamber memberships, sponsorships, and events.
- Ensure exceptional internal and external customer service at all times.
Criteria for Success:
- At least 5 years' experience working in a marketing, sales, and/or advertising role.
- Demonstrated experience in coordinating advertisements via traditional and digital media.
- Strong understanding of marketing principles and advertising strategies.
- Proficiency in marketing software and tools, such as Google Analytics and CRM systems.
- Current driver's license.
- A current, clear National Police Check.
- A current Working With Children Check or QLD Blue Card.
Why Work for ETC:
- We offer a positive work culture and environment for employees to achieve their best.
- Competitive salaries and salary packaging to increase take-home pay.
- An extra week of paid leave after 5 years of service.
- Flexible working arrangements, including compressed work weeks and varied start and finish times.
- Working from home options.
- Paid day off for your birthday, blood donor leave, and community services leave.
- Innovative staff reward and recognition program.
- Health and wellbeing initiatives, including discounted private health insurance and free annual flu vaccination.
- Discounted accommodation and travel offers.
- Opportunities for career progression and leadership development.
- Access to a free Employee Assistance Program.
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