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Digital Transformation Leader

7 days ago

Melbourne, Victoria, Australia Blinq Technologies Full time

At Blinq Technologies, we are redefining the way people connect and network. We are seeking an experienced Digital Transformation Leader to drive our global marketing strategy and team.

About the Role

The successful candidate will be responsible for developing and executing a multi-channel growth strategy that optimises acquisition, engagement, and retention across both B2C and B2B segments. They will lead a high-performing team across growth, performance, lifecycle, and brand marketing, leveraging AI and Martech to enhance automation, personalisation, and predictive analytics for scalable growth.

Key Responsibilities
  • Develop and execute a global marketing strategy that drives user acquisition, engagement, and retention across both B2C and B2B segments.
  • Build and lead a high-performing team across growth, performance, lifecycle, and brand marketing.
  • Leverage AI and Martech to enhance automation, personalisation, and predictive analytics for scalable growth.
  • Experiment aggressively with data-driven growth initiatives, optimising paid, organic, and product-led acquisition strategies.

Requirements

  • 10+ years of marketing experience, with a strong track record in B2B and B2C SaaS.
  • Proven ability to scale marketing efforts globally in a fast-growing tech environment.
  • Deep expertise in growth marketing, AI-powered automation, and Martech stacks.