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Public Relations Specialist

1 month ago

Melbourne, Victoria, Australia Miller Leith Full time

The Miller Leith team is seeking a skilled Public Relations Specialist to lead brand communications and develop a strategic PR plan.

Main Responsibilities:

  • Develop and execute a comprehensive PR strategy to address global and local market needs.
  • Cultivate strong relationships with key media outlets and influencers to maximize coverage.
  • Collaborate with the General Manager to plan and execute seasonal press days.
  • Ensure alignment with brand messaging by managing internal and external communications.
  • Coordinate with PR agencies for events and other activities.
  • Oversee the PR Executive in handling daily press requests and managing sample loans for editorial coverage.
  • Manage the organisation of press samples and maintain an efficient press room.
  • Support the creation of media plans in line with global and local strategies.

Requirements:

  • A Bachelor's degree in Marketing, PR, Communications, or a related field.
  • A minimum of 8 years of experience in PR and Communications, within the retail industry.
  • Outstanding interpersonal and communication skills, with the ability to build and maintain strong relationships.
  • A self-motivated, and detail-oriented individual with a strong focus on driving tangible outcomes and results.