
Data Driven Insights Specialist
1 week ago
We are seeking a detail-driven professional to join our team as an Insights Analyst. This role involves identifying trends, patterns and opportunities about our audience, brand and culture/category using internal sources and data acquired from partners.
This role requires the ability to partner with other Insights team members and/or campaign leads to help provide access to these insights or empower them to get more effective outcomes.
Data Analysis and Strategic Planning:
- Gain expert knowledge of internal and external data sources and develop audience-first strategic recommendations and plans with key stakeholder teams in Marketing and Communications and other areas of the business.
- Analyze website traffic and user behavior using Looker and MixPanel to understand website engagement and conversion.
- Prepare reports on key business metrics and KPIs for stakeholders, provide insights and recommendations for business performance optimization for specific audiences.
- Help support data analysis, modeling and dashboarding efforts by learning and using internal data platforms like Snowflake, Tableau and Power BI.
Business Partnering:
- Partner with members of the Insights Team at Movember and other members of Marketing & Communications team to articulate insight requirements and help deliver against that with the support of the wider Insights Team.
- Partner with other key stakeholders such as product, engineering and impact teams to increase awareness of Insights capabilities and value.
- Responsible for addressing tactical ad-hoc requests and distributing them to appropriate team members based on which data is best suited to answer the need.
- Represent Insights in cross-functional working groups to:
- Offer insight and analysis on trends across our audience, brand, culture and category
- Provide adhoc analysis to internal requests as they arise
- Offer reactive in-campaign support to analysis questions and proactively providing context and insight to key topics
- Outside of campaign, understand and assist with campaign strategy to prepare reports for campaign period.
Requirements:
- 3+ years in marketing analytics, digital strategy or marketing strategy
- Data analysis experience in marketing, paid media, product or customer data
- Strong problem-solving and analytical thinking skills
- Storyteller and creative - strong communication skills (written, verbal and presentation)
- Excellent interpersonal skills
- Demonstrated ability to work with cross-functional teams
- Ability to negotiate with and influence others
- Flexible and comfortable in a rapidly changing working environment
Benefits:
Movember is a global organization raising millions for men's health. As an Insights Analyst, you will be part of a team making a real difference in the lives of men around the world.
Culture at Movember:
Our office is always buzzing with energy. Be it an impromptu celebration or an office-wide surprise event, you'll never know what's next.
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