Data Driven Insights Specialist

1 week ago

Melbourne, Victoria, Australia beBeeData Full time $90,000 - $120,000

We are seeking a detail-driven professional to join our team as an Insights Analyst. This role involves identifying trends, patterns and opportunities about our audience, brand and culture/category using internal sources and data acquired from partners.

This role requires the ability to partner with other Insights team members and/or campaign leads to help provide access to these insights or empower them to get more effective outcomes.

Data Analysis and Strategic Planning:

  • Gain expert knowledge of internal and external data sources and develop audience-first strategic recommendations and plans with key stakeholder teams in Marketing and Communications and other areas of the business.
  • Analyze website traffic and user behavior using Looker and MixPanel to understand website engagement and conversion.
  • Prepare reports on key business metrics and KPIs for stakeholders, provide insights and recommendations for business performance optimization for specific audiences.
  • Help support data analysis, modeling and dashboarding efforts by learning and using internal data platforms like Snowflake, Tableau and Power BI.

Business Partnering:

  • Partner with members of the Insights Team at Movember and other members of Marketing & Communications team to articulate insight requirements and help deliver against that with the support of the wider Insights Team.
  • Partner with other key stakeholders such as product, engineering and impact teams to increase awareness of Insights capabilities and value.
  • Responsible for addressing tactical ad-hoc requests and distributing them to appropriate team members based on which data is best suited to answer the need.
  • Represent Insights in cross-functional working groups to:
    • Offer insight and analysis on trends across our audience, brand, culture and category
    • Provide adhoc analysis to internal requests as they arise
    • Offer reactive in-campaign support to analysis questions and proactively providing context and insight to key topics
    • Outside of campaign, understand and assist with campaign strategy to prepare reports for campaign period.

Requirements:

  • 3+ years in marketing analytics, digital strategy or marketing strategy
  • Data analysis experience in marketing, paid media, product or customer data
  • Strong problem-solving and analytical thinking skills
  • Storyteller and creative - strong communication skills (written, verbal and presentation)
  • Excellent interpersonal skills
  • Demonstrated ability to work with cross-functional teams
  • Ability to negotiate with and influence others
  • Flexible and comfortable in a rapidly changing working environment

Benefits:

Movember is a global organization raising millions for men's health. As an Insights Analyst, you will be part of a team making a real difference in the lives of men around the world.

Culture at Movember:

Our office is always buzzing with energy. Be it an impromptu celebration or an office-wide surprise event, you'll never know what's next.

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