Strategic Media Buying Manager

1 week ago

Sydney, New South Wales, Australia beBeeTrade Full time $92,370 - $145,895
Job Title: Paid and Earned Trade Marketing Manager

We are seeking a strategic and execution-focused Trade Marketing Manager – Paid & Earned Media to join our high-performing Client Marketing team.

The successful candidate will be responsible for increasing visibility, engagement, adoption, and advocacy for people, commercial brands, products, and services across the B2B market.

This is a hybrid role requiring both media buying expertise and strong editorial instincts – someone who can write, pitch, plan, and execute with precision and pace.

  • Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities.
  • Identify opportunities that enhance visibility, commercial influence, and thought leadership.
  • Develop business cases for key placements and PR initiatives articulating objectives, audience fit, investment, and ROI.
  • Negotiate paid media placements and contracts across key digital and social trade environments.
  • Ensure value delivery and strategic alignment from all paid publisher partnerships.
  • Plan, brief, book, and optimize paid campaigns across trade publishers and social platforms.
  • Brief creative to in-house agencies and manage production timelines across digital formats.
  • Deliver campaigns end-to-end on time, on brand, and on budget.
  • Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.).
  • Partner with Corporate Affairs to identify and deliver earned PR opportunities.
  • Build strong relationships with trade editorial teams and pitch stories that support marketing objectives.
  • Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis.
  • Lead collaboration across internal stakeholders.
  • Represent externally with clarity, professionalism, and strategic intent.

About You:

  • You'll have at least 5 years' experience in trade marketing, PR, media buying, or content marketing preferably within a media, publishing, or agency setting.
  • You're a natural collaborator, confident communicator, and strategic thinker who isn't afraid to roll up your sleeves.
  • You bring experience managing campaigns end-to-end from negotiating with publishers to writing copy, briefing creative, and tracking performance.
  • You're adept at balancing creative instinct with commercial rigor and driven by outcomes not just output.

About Us:

We are proud to be Australia's most impactful media group. We're even prouder of what we stand for together we inform, advocate, and inspire all Australians for a better Australia.

With over 150 brands across news, sport, and lifestyle backed by a team of more than 5,000 dedicated people across the country we're trusted by over 17 million Australians a month to provide information and inspiration they seek across multiple digital video audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally we are passionate creative and dynamic offering a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

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