Senior CRM and Digital Marketing Specialist

1 week ago


Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $100,000 - $140,000
Job Overview

The role entails delivering high-output projects and tasks in collaboration with the Chief Marketing Officer (CMO). The ideal candidate will have expertise in CRM and digital marketing, with a focus on Microsoft Dynamics.

  • Key Responsibilities:
  • Support CRM program/Microsoft Dynamics, including one-off campaigns, lifecycle campaigns, and campaign automation.
  • Manage customer segmentation and personalise campaigns to maximise CRM sales growth and reduce database churn.
  • Analysis of CRM campaigns to report on success/ROI.
  • Management of customer rewards and win-back programs.
  • Work with developers and venture leads to create an eDM Program tailored to their business.
  • Build optimal channel marketing tactics and build programs and campaigns into the marketing automation platform, ensuring a rhythm of review, monitor, optimise, and reporting.
  • Manage SEM and SEO to support all Marketing and CRM initiatives.
  • Support all LinkedIn activities, including post analysis on all posts.

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